Technology shaped by movement
In 2013, C SEED began reimagining what a TV could be, not as an object fixed to a wall, but as an architectural element that appears only when invited. The first design explored movement, scale, and anticipation: the ground opens, a sculptural column rises to first-floor height, and from its top a LED surface unfolds into a five-meter-wide luminous TV. Cinema-quality sound and vision moved outdoors, allowing moments of gathering, relaxation, and spectacle to unfold beneath open skies, activated through a single, fluid gesture.
Cinematic Seed
The name C SEED emerged from this founding idea: a Cinematic Seed, a latent potential embedded within architecture, invisible until the moment it comes to life. Like a seed beneath the surface, technology remains hidden, preserving space and calm, until motion, light, and image begin to grow. This philosophy has defined C SEED ever since.
At the heart of this vision stood C SEED founder Alexander Swatek, whose background of nearly two decades in the professional display industry and more than ten patents in display technology shaped the company’s foundational DNA. His belief was clear from the beginning: technology should not dominate space, but elevate it - appearing only when it adds meaning, and disappearing when it does not.
C SEED 201 with Porsche Design Studio
This vision materialized as the world’s first and largest unfolding outdoor LED TV, C SEED 201, developed in close collaboration with Porsche Design Studio. The partnership brought together
C SEED’s engineering ambition and Porsche Design’s purist approach to form, proportion, and materiality. Over several years of joint development, the teams shaped a kinetic object that transcended conventional display design; part architecture, part sculpture, part technology. The result was internationally recognized with the Red Dot: Best of the Best award, marking the synergy as a defining moment in contemporary product design.
What began as a single cinematic gesture became a broader design language. Movement replaced permanence. Transformation replaced obstruction. Screens were no longer endpoints, but moments, appearing when desired, disappearing when no longer needed. This founding principle continues to guide C SEED’s work across residential, outdoor, and marine environments: technology that serves architecture, and cinema that respects space.
From land to sea
As interest grew, the superyacht world recognized the same desire for transformation without visual compromise. Adapting the concept to marine environments demanded a complete rethinking of structure, mechanics, and materials. Space was tighter, forces were stronger, and reliability was non-negotiable. The outcome was the C SEED Supermarine TV, an object designed to perform flawlessly at sea.
Expanding the experience
In collaboration with audio innovator L-Acoustics, the brand pushed the boundaries of outdoor sound, resulting in the C SEED Hyde 125 - an expression of acoustic performance shaped with architectural clarity.
The N1 – A New Expression of Architectural Freedom
With the N1 TV, C SEED carries more than a decade of technological innovation into a new design language—one shaped by architecture, movement, and spatial awareness, while seamlessly integrating new technical developments.
Born from an architectural observation of interiors, the N1 emerged as an answer to the question of how technology can be present in open spaces in harmony. Artist Stefan Pani, a graduate of the University of Applied Arts Vienna, conceived the N1 as a free-standing, transforming presence. “The television is the sideboard”—featuring invisible hinges, a frameless screen surface, and a construction in which technology dissolves into the object itself.
Created for modern interiors and open horizons, the N1 embodies C SEED’s enduring philosophy: technology should appear only when it is invited. In the N1, engineering serves architecture, motion becomes choreography—and as the screen disappears, it recedes to reveal space, light, and view once again.
Award Winning Design
The sleek, functional look of the C SEED 201 has won the “red dot: best of the best” product design award. Porsche Design Studio has shaped this giant outdoor TV as a high-tech sculpture, combining elegant minimalism with a flamboyantly crowd-pleasing performance.